RealEstate.com Named as Top 10 Real Estate Trendsetter for 2007
2008 Swanepoel TRENDS Report recognizes RealEstate.com for expanding its online business and successfully opening 12 “brick and mortar” brokerage locations
CHARLOTTE, NORTH CAROLINA - February 19, 2008 - RealEstate.com has been named in the 2008 Swanepoel TRENDS Report as one of the Top 10 Trendsetters for 2007. This marks the second time in as many years that Stefan Swanepoel, one of the real estate industry’s most respected trend-spotters, has recognized RealEstate.com for a business strategy that “could potentially have far-reaching impact on the real estate industry in the years to come.”
The companies considered for the list were named after a four-month study revealed each of the 10 had caused meaningful change and/or introduced dynamic new products during 2007. Referring to its “online and on-the-ground” strategy, RealEstate.com was recognized for integrating an online portal, lead generation system and a traditional real estate office, all under the RealEstate.com brand.
“We’re delighted with the recognition and thrilled to be included with such a great list of innovative companies,” said RealEstate.com President Bret Violette. “We’ve seen some exciting growth in the last twelve months, including the expansion of our brokerage business into the Northeast and many exciting new improvements to our Web site and online marketing platforms. Our unique online-and-on-the-ground strategy sets us up well to compete not just today, but over the long term as the real estate industry continues to evolve.”
About RealEstate.com
RealEstate.com helps give consumers an advantage during their home buying or selling journey, from the early stages of dreaming through the final stages of moving. The site uses a proprietary, turbo-charged home listings “engine” with access to more than two million listings in order to bring clarity to the chaos. In addition, a robust “Tips and Tools” section that offers helpful advice, checklists and guides, all in an effort to help users navigate the process. Together, this comprehensive set of tools, content, listings and services have come together to help consumers “Get the knowledge. Get the edge.(TM)”
RealEstate.com, REALTORS(R) is a full service residential real estate brokerage. It is a local, on-the-ground brokerage operation that complements the national RealEstate.com Web portal.
RealEstate.com is owned and operated by LendingTree, LLC, which is part of IAC Financial Services and Real Estate, an operating company of IAC (NASDAQ: IACI), which also owns or operates LendingTree Loans(SM), LendingTree Settlement Services, LLC, GetSmart(R), Domania(R), and iNest Realty, Inc.
REALTOR(R) — A registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS(R) and subscribes to its strict Code of Ethics.
http://www.RealEstate.com
http://www.lendingtree.com
http://www.iac.com
http://www.realtor.org