Consumers Search Real Estate Longer on Realtor.com
LOS ANGELES, CALIFORNIA - June 26 2008 - In May 2008, consumers continued to increase time spent searching real estate on the Move Network, including Realtor.com, the number one homes-for sale web site, according to year-over-year data from comScore[1]. This most recent data further solidifies the Move Network’s position as the category leader and demonstrates the Network’s value offered to advertisers.
Minutes spent per unique user in May 2008 grew by six percent on REALTOR.com and by three percent on the Move Network as compared to May 2007. This was the fifth consecutive month of positive growth in user stickiness (engagement) as consumers remain on the sites longer researching the freshest and most comprehensive real estate data. When compared to all other real estate web sites, comScore[1] also reports consumers spent 141 percent more time on Realtor.com, for a total of 170 percent more time on the Move Network this past May.
“The fact that consumers consistently turn to Realtor.com and the Move Network for their real estate needs confirms we’re making swift progress towards the achievement of our strategic goals for 2008,” said Lorna Borenstein, president of Move, Inc. “We’re pleased consumers continue to choose the Move Network over our competitors and are spending more time on our network. These latest results confirm the information and connections we’re delivering are what consumers want and need from the category leader. That’s wonderful news for our investors and advertisers.”
During the first quarter of 2008, the Move Network attracted twice as many users as any other site in the real estate category and consumers spent eight times more minutes on the Move Network than with any other competitor. Consumer traffic grew by 15 percent during the period and 9.8 million unique users visited the Move Network each month on average. Also, based on second quarter 2008 comScore data, consumer searches continue to increase on the network, with the Move Network capturing 92 percent more unique users that spend 129 percent more time on the category leader’s sites than the next closest competitors.
ABOUT REALTOR.COM
REALTOR.com, where the world shops for real estate online, is operated by Move, Inc., (Nasdaq: MOVE) and is the official Web site of the National Association of REALTORS. Ranked as the #1 homes-for-sale site, REALTOR.com currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides REALTORS and the home sellers they represent with the Internet’s largest real estate marketplace, reaching more than 5 million consumers in May 2008[1]. Agents and companies have the power to customize REALTOR.com resources to maximize their brand and productivity.
ABOUT MOVE, INC.
Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 8.33 million[1] monthly visitors to its online network of websites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com, the official Web site of the National Association of REALTORS; Welcome Wagon; Moving.com; and TOP PRODUCER. Move, Inc. is based in Westlake Village, California, and employs more than 1600 individuals throughout North America. For more information: http://www.move.com.
REALTOR(R) and REALTOR.com(R) are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS(R). REALTOR(R) is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS(R) and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners.